SPRING/Senegal Partners with Six Local Radio Stations to Promote Nutrition, Hygiene, and Gender Best Practices
Due to the relatively short, two-year duration of the program, SPRING’s work in Senegal relies on key partnerships with local producer organizations and media outlets to extend the reach of nutrition messages. Community radio programs, which are widely patronized in the three regions where SPRING intervenes, are a key element of SPRING/Senegal’s social and behavior change communication (SBCC) approach. This SBCC approach uses radio, video, and community mobilization events to disseminate information on themes related to nutrition, nutrition-sensitive agriculture, hygiene, and gender.
SPRING/Senegal partners with six local radio stations to regularly produce and air 60-second spots on high-impact nutrition and hygiene practices. The radio stations include Niombato FM, Ndef Leng FM, Kaffrine FM, RIP FM, Alfayda FM, and Koungheul FM, which broadcast from Nioro, Foundiougne, Koungheul, Kaffrine, Fatick, and Kaolack, with a reach that covers SPRING’s entire intervention area.
A reporter from Alfayda FM radio records Momath Diop and his wife give a testimonial about how he helps his wife fetch water, clean, and care for their children during a January 2017 gender training in Kaolack Region.
Influential community members
SPRING also invites the DJs to attend SPRING workshops, video disseminations, or community mobilization events to conduct interviews with participants, which they broadcast at a later time. By coordinating these strategies, SPRING reinforces nutrition messages several times over, with community members hearing consistent information from trusted voices on nutrition-related best practices.
This In Practice article was originally posted at SPRING here.
Download: Summary of the SPRING Project in Senegal.