When the President of Guatemala, Otto Pérez Molina, learned that less than 1% of Guatemala’s population believed their country had a problem with malnutrition, he instructed his entire cabinet to live in rural areas for a week with a family facing chronic food shortages and malnutrition. The result was the launch of the whole-of-government ‘Zero Hunger Pact’ in 2012 together with a mobilization campaign known as ‘The 1,000 Days Window’.