Asian Football Confederation kicks off ‘One Goal’ campaign to improve nutrition

The AFC on Monday kicked off the ‘One Goal’ campaign along with partners World Vision, DSM, Global Alliance for Improving Nutrition and the Asian Football Development Project to ensure that children across Asia eat, live and play right.

Focused on providing nutrition for every child in Asia, by leveraging the power of and the passion for football in the region, the ‘One Goal’ campaign will seek to tackle the poor nutritional practices and access that have been holding back Asia and Asian football.

The campaign will seek to transform child nutrition in the Asian region by engaging players, fans and football lovers to become ambassadors for good nutritional practices and engage governments to invest more in helping children access nutritious foods so that they can grow up to be champions in whatever they do.

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